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The chapter examines the role of loyalty, or zhong, in the dynamics of Chinese political culture. As political culture has transformed, so have traditional notions of zhong. As cultural changes effect as well as reflect changes in values, these transformations are traced through analysis of Mao's political campaigns & their influence on social structure, authority, & values. Deng Xiaoping's economic reforms effected another transformation of political culture & values. The chapter begins with a consideration of precommunist, traditional Chinese political culture, turning next to examine the impact of Mao's campaigns on rural & urban areas. The last section describes zhong in current political culture as it has been shaped by social & economic changes since Mao's death. 59 References. K. Coddon

Societal integration and communication in China / Godwin C. Chu -- Communication in China's mass mobilization campaigns / Charles P. Cell -- Participation, communication, and political integration / Victor C. Falkenheim -- The mass line and leader-mass relations and communication in basic-level rural communities / Marc Blecher -- Communication from the party center / Kenneth G. Lieberthal -- Goal structure and coordination in China's rural local administration / Steven B. Butler -- Peasant interest articulation and work teams in rural China, 1962-1974 / John P. Burns -- Mass media and conflict resolution / Godwin C. Chu and Leonard L. Chu -- Horizontal mobilization and communication for conflict resolution / Mitch Meisner -- Integration in China / Godwin C. Chu and Francis L.K. Hsu.